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Banks are sitting on a treasure trove of data about their customers’ purchasing activity, but largely lack the tools to enable them to capitalize on it. Bank software giant Jack Henry & Associates hopes to reverse that trend with a new offering from its ProfitStars division. Despite having an extraordinary level of access to customer data, retail banks still do not understand the needs of their customers, according to a recent survey by NGDATA. That leaves much to be desired when it comes to building a good relationship and delivering personalized customer service, the firm noted. Jack Henry is |
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